Florida doesn't follow tourism trends. It makes them. So, it's no surprise that spa life, one of the fastest growing branches of tourism, is booming.
More than 100 major resort spas have sprung up throughout the state, appealing to a range of tastes, budgets and lifestyles, from clothing-optional to black-tie. One thing is for sure. It's no longer your mother's Florida.
The state boasts 1,770 kilometres of warm, sandy beaches and more golf courses - 1,370 and counting - than any other U.S. state. It's an agora of tourism, welcoming 84 million visitors per year, most of whom are from other parts of the United States but more than 2 million from Canada.
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